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[Engineering Feature]
Inside iPod
Apple doesn't want to spill the secret sauce, but we tear down its mega-seller music machine.

John H. Day  |   ED Online ID #9500  |   January 20, 2005


It was an unusual strategy for a design engineer, but it was appropriate for the job. Elaine Wherry, manager of usability and design at Synaptics Inc., put on her hooded sweatshirt so she would blend in at college campuses. Her mission was to understand user requirements for a digital music player.

On campus, she observed people jog, ride bikes, walk, sit quietly, and in myriad other ways, enjoy their tunes. She made similar observations in libraries, airports, and other venues where individuals carry music to speed up, slow down, or blend with the pace of their lives. She carried a player herself, but she avoided the urge to tweak an interface according to her own preferences.

Apple Computer's market-redefining iPod and iPod mini benefit from Synaptics' user interface design and capacitive sensor technology. Synaptics didn't create the original iPod interface, which was done by Apple employees with the help of independent designer Tony Fadell and others who may never receive due credit for the iPod's success. But part of Synaptics' contribution was to understand that less is more; that users want to get their music into the player quickly and easily, navigate smoothly from one song to another, and hear their music faithfully reproduced.

Apple won't say much about the iPod, especially about its inner workings. Those who supply electronic components for the machine, wrapped as they are in nondisclosure agreements, still won't reveal much either. But the iPod's success is clearly due to the combination of its sleek design, its deceptively simple user interface, and the holistic nature of its find-the-music/save-the-music/hear-the-music solution.

Apple launched the iPod in October 2001. But in January that year, the company introduced digital jukebox software called iTunes. It lets Mac users import songs from CDs by converting audio files to the MP3 format and storing them on the computer's hard drive.

When it set out to develop a digital music player, Apple faced the decision of using a hard-disk drive or flash as a storage medium. The hard disk offered the advantage of capacity and the disadvantages of size and cost, while the case for flash was just the opposite.

Toshiba America Information Systems, which had pioneered 2.5-in. hard-disk technology, offered Apple a compromise of sorts. With its protective cover, its 1.8-in. hard disk measured just slightly more than 2 by 3 in. and weighed less than 2 oz., but it could store 5 Gbytes of data. That's enough for approximately 1000 songs, or about 100 CDs.

The first-generation iPod, an all-white model (including the headphones), debuted in time for Christmas 2001. Priced at $399, far beyond the tag for most competing players, the 6.5-oz. device sported a 160- by 128-pixel monochrome screen with a white LED backlight for displaying song title, artist, album, playlist, and genre information. Just beneath the screen were four buttons (Back, Menu, Play/Pause, and Forward) to help users navigate their music files.

Below the navigation buttons, visually complementing the rectangular display screen, was a mechanical scroll wheel that users could turn with a thumb or finger to select music by playlist/album, artist, or song. Along with the 1.8-in. disk, the scroll wheel is widely considered to be the iPod's most significant innovation.

With the desired selection highlighted, users click a button at the center of the wheel—as they would click a mouse—and the music begins to play. In "Play" mode, the scroll wheel functions as a volume-control knob. Click the center button again, and the wheel provides an accelerated scrolling capability. Other features in the first-generation iPod included shuffle and repeat settings, customizable startup volume, and a sleep timer. Menus were available in English, French, German, and Japanese, and song data could be displayed in any of those languages.

Along with the iPod, Apple announced an enhanced version of iTunes that included a 10-band equalizer with more than 20 presets, as well as a cross fading feature for smoother transitions from one song to another. An Auto-Sync capability facilitated the downloading of music from a Mac to the new portable media device. All users had to do was connect the iPod to the Mac through the machines' respective FireWire ports via the FireWire cable that came with the iPod. Then, Auto-Sync would automatically download songs and playlists from iTunes to the iPod. Apple estimated that downloading via FireWire was approximately 30 times faster than downloading elsewhere via USB cable connection.

Once music was downloaded, Apple promised 10 hours of continuous play from the iPod's rechargeable lithium-polymer battery. The device supported MP3, with bit rates of up to 320 kbits/s, as well as AIFF and WAV file formats. Its 60-mW amplifier could deliver 20- to 20,000-Hz frequency response. And, its earbud headphones were built with neodymium magnets for enhanced sound quality.

In March 2002, just five months after its initial product launch, Apple introduced a $499 iPod with a 10-Gbyte hard drive—enough for 2000 songs. To put that quantity in perspective, Apple chief executive officer Steve Jobs told an audience at Macworld Expo in Tokyo that they could fly six round trips between San Francisco and Tokyo, should they want to, without hearing the same song twice.

The ability to do something doesn't necessarily make it a good idea. Apple offered software that took the iPod down what some would call a rabbit trail, enabling users to download and store as many as 1000 contacts from Entourage, Palm Desktop, or a Mac OS X address list. The company has done little to promote the Contacts capability or the Calendar, Games, or other extras provided in subsequent models. While the extras are there for users who want them, they can easily be ignored by those who simply want to download and play lots of music.

In the summer of 2002, Apple began to flesh out its second-generation iPod line, which differed only slightly from the first generation. The company introduced a 5-Gbyte iPod for $299; a 10-Gbyte unit, estimated to be some 10% thinner than its predecessors, for $399; and a 20-Gbyte (4000-song) model for $499. Thus, for the same price, Apple offered twice the capacity of the version launched just four months earlier.

The 10- and 20-Gbyte iPods were fitted with a solid-state touch wheel, Synaptics' interface, in place of the mechanical wheel. This eliminated a potential source of failure while also enabling a thinner device. Apple touted the solid-state touch wheel as an industry first. Synaptics' capacitive sensing technology consists of an array of conductive metal electrodes covered by an insulating layer that protects the electrodes from wear. Analog circuitry measures the changes in capacitance that occur as a user's finger moves around the wheel's surface, pinpointing the finger's location at any given moment with accuracy in excess of 1/1000th of an inch (Fig. 1).

Equally, if not more important, from a marketing standpoint, both Mac and Windows customers could use the new models. The Windows version included the Musicmatch jukebox, widely popular among Windows users, while Mac users were treated to a new version of iTunes with smart (automatically updatable) playlists, a sound-check feature for consistent volume during playback, and support for programming from Audible.com.

Though barely midway into its first year of shipments, the iPod had generated sufficient buzz to warrant a "teardown" by Portelligent Inc., which makes its living in techno-archaeology. As though he were dictating notes from an autopsy, Portelligent president David Carey describes a 2-cm thick enclosure that combines a stainless-steel lower shell and dual-plastic top casing, with the latter co-molding clear resin for the viewing window and white resin for the rest. The two halves of the enclosure are held together by a snap-lock design that Carey says is likely to outlast the electronics in a drop test.

In first- and second-generation iPods, the navigation wheel assembly used contactless construction, with a ball-bearing axle and optical "chopper" for smooth menu selections. Synaptics' touch-scroll technology required a separate board for the touchplate and supporting electronics. The board, which also connects the monochrome LCD and backlight, includes a Synaptics ASIC and a sawtooth electrode pattern.

Components inside the iPod include Toshiba's 1.8-in. disk drive, stacked with a 3-mm Sony lithium-polymer battery and system electronics. Apple used four screws to fasten the electronics, display, and control interface assemblies to the top casing of the plastic enclosure. The disk drive and battery are attached to the stack with adhesive strips. The stacked assembly weighs 185 g and leaves virtually no extra room inside the enclosure. Carey reports that the frame for the navigation-wheel assembly has cutouts for nesting high-profile components, honing thickness by a few millimeters.


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    Reader Comments

    i'm an electronics engineering student.i'm preparing a documentation on iPod.can iget any information about block diagram of different types of ipod availablr

    Anonymous -August 30, 2008

    it is actually worth buying an expensive ipod because although it is not fair trade it is more of that then the cheap things

    Anonymous -June 15, 2008

    omg i love the ipod nano

    Anonymous -February 05, 2008

    OMG OMG OMG I AM IN LOVE WITH THE IPOD NANO. LIKE OMG

    Marielle -November 27, 2007

    i could"nt collect the details about apple 116 ipod circuit&schematic details from this article please guide me.

    Anonymous -September 12, 2007

    i could"nt collect the details about apple 116 ipod circuit&schematic details from this article please guide me.

    krishnamoorthy -September 12, 2007

    Interesting

    Anonymous -September 09, 2007

    I could not stand my iPOD for so many reasons:

    1) Earbuds didn't fit 2) No on-board radio 3) Dedicated battery needed entire unit to sustain a recharge instead of popping in batteries 4) Wheel adjusted volume as well as where you were in a track, hence if you didn't tweak it just right when changing volume you could lose your place in the track. 5) When docking the iPOD to PC typically crashed the iTUNES program, occasionally the PC, and usually the iPOD. reboot city. 6) Horror stories of Apple's support of people with battery problems and broken iPODs.

    Bottom line, a good looking unit with a good sound, a triumph of marketing and if I'd kept mine an hour longer instead of regifting, it would have gone through a window that piece of crap.

    PODMAN -June 29, 2007

    my ipod is of 80 gb , once it fell on the floor since then it won't run properly , songs r skipped rapidly , gets hanged .

    plez someone help me

    renegade -April 30, 2007

    i need information regarding how to open ipod shuffle.

    kashif nadeem -April 24, 2007

    I think that you need to list info like what spacificaly the ipod is made of

    Anonymous -April 04, 2007   (Article Rating: )

    Excellent article as well as some good feed back. Any chance anyone can tell me the manufacture / part number for the connector used for the usb cable for power / data management. I have been able to locate a source too purchase them but no description of the mfg or p/n. Please email me at phil_lerma@nexlogic.com

    thanks!

    felipe -October 04, 2006

    Actually the xps gen2 is 8.5 pounds not 17..

    Anonymous -June 01, 2006

    Wow, i expected a picture of the inards. Not a 2 page explanation on Button Technology. Good article, but you could have been a little more thorough like listing the components in a bulleted list. Another thing i noticed about ipods is the fact that the Nano version's resin cracks. In some cases it even snapped in two. Could you have shown how the components looked like?

    Anonymous -May 28, 2006   (Article Rating: )

    Why would anyone want to spend so much money just to jump on the band wagon and look like every other idiot that bought an iPod. Also if you're serious about your music you'd know the iPods sound quality is lacking when compared to the likes of Sony and iRiver. Seems like most the people that buy these things are blissfully unaware of the alternatives. Do you want the player for the sounds or just because it looks pretty (and common as muck)?

    Anonymous -April 13, 2006   (Article Rating: )

    An Open Source design for a "MintyMP3" player designed and built by Limor Fried is fully documented on her website: http://www.ladyada.net/make/minty/index.html Limor is a recent MIT grad, member of the MIT Electronic Research Society (MITERS), and enthusiastic proponent of Open Source electronic hacking. A neat bicycle spoke Persistence of Vision LED display, a low-cost music synthesizer, and other neat hax are all written up in a breezy, informative style.

    alw -April 09, 2006   (Article Rating: )

    while this article makes for interesting reading - its not quite enough! those bastards at apple charge a hell of a lot of money for the cradle. I wonder whats inside that small plastic box thats so expensive. Can anyone tell where i can find the pinout details for an ipod & also the circuit diagram for the cradle ( i.e if theres any circuit at all) so that i can build one myself

    Anonymous -March 31, 2006

    i was really very excited when i saw the heading of the article but was dissapointed after reading it.but any wat i found some information regarding i-pod but isuggest the writer to explain in detail the components used and the appro. costs.

    ranjith -March 15, 2006   (Article Rating: )

    wat 2 download a charger from my computer now with out buying it just 2 download

    Anonymous -February 08, 2006   (Article Rating: )

    Does anyone know if apples "iPod USB Power Adapter" ($29) has any special circuitry inside of it to stop overcharging or anything like that. I got a new video iPod and think it is dumb to have to spend $29 for an “apple charger” when you can get a usb charger off eBay for $6-10. I just wondered if they were all the same or if apples were actually better, thanks for any input you have! (ehenton@hotmail.com

    Eric -January 17, 2006

    Does anyone know if apples "iPod USB Power Adapter" ($29) has any special circuitry inside of it to stop overcharging or anything like that. I got a new video iPod and think it is dumb to have to spend $29 for an “apple charger” when you can get a usb charger off eBay for $6-10. I just wondered if they were all the same or if apples were actually better, thanks for any input you have!

    Anonymous -January 17, 2006

    I have an i pod..But the charger and datacable are missed.Any body help me....I love it so much..please...myemail is talk2anesh@yahoo.co.in

    AKK -January 17, 2006

    I have an i pod..But the charger and datacable are missed.Any body help me....I love it so much..please...

    talk2anesh -January 17, 2006

    I have an i pod..But the charger and datacable are missed.Any body help me....I love it so much..please...

    talk2anesh -January 17, 2006   (Article Rating: )

    i love my ipod...i got the ipod video(5th generation) i kicks all the other ipods *****...sure it was pricy but you can do a lot more with it than just listen to music...its like a computer in my hand...

    jerwen -January 15, 2006   (Article Rating: )

    you people are poor! IPODS are sweet and i could not live a day without mine, i got the video one, Besides i saved up my own money to buy one and it doesn't that that much to buy one...gosh

    Anonymous -January 10, 2006

    man this thing kicks butt!!!!! i have the first generation ipod

    some guy from the ghetto -January 10, 2006

    Just cos you cant afford an iPod. iRivers and Sony things are shite. GET AN IPOD!

    Anonymous -December 12, 2005   (Article Rating: )

    your in the gym, trying to work out, listen to some music to aid your pain.... when some ponse with a shiney white thing known as an ipod comes over and starts ******* showing off coz he spent £210 on a complete pile of american rectum ****. iRiver or Sony however, make "slightly" better mp3 players, because they actually develop there products. The 1st generation ipods could play videos on them, its just apple dint want you to know this so they thought they would make double the money from you by making you buy a full price ipod TWICE, and some fool out there has probably done what i've just explained. FOOLS!

    Anonymous -December 07, 2005

    but would you actually want one considering sony and iRiver offer nearly double the battery life? and the fact ipod wont take wma? all because apple want more money made from iTunes? i hate iPods and always will. THEY ARE BOLLOCKS

    Anonymous -December 07, 2005   (Article Rating: )

    too freaking expensive. cant afford it unfortunately.

    prashanth -December 06, 2005

    umm. sorry ii wrote to this blog and ii thought thiis was the ipod store customer service. haha mmmmmmk. so very deeply sorry.

    Anonymous -November 29, 2005   (Article Rating: )

    ii hate the ipod nano cuz ii can't afford iit! ii also hate the ipod video because iit is way to expensive. ii also hate the fact that just because my clothes have holes/stains on them, when ii go into the ipod store the employees don't help me and the people laugh, stare, and point at me. lol. jp

    Anonymous -November 29, 2005

    some one somewhere must know what the ipod is made of. it can't be that secret. especially as my product design coursework is farily dependant upon knowing what the i-pod case is actually made from? i'm thinking maybe some sort of ABS or vinyl - at a long shot. and how is the case stopped from scratching? (regardless of the metal back)

    confused -November 15, 2005   (Article Rating: )

    what material is the outer casing of the Ipod made from? and how is it manufactured??

    Anonymous -October 03, 2005   (Article Rating: )

    It's awesome. I love it. I take it everywhere. Thanks for inventing such a thing.

    Ghada -September 09, 2005

    Its awsome i love it i talk it every were thanks for enventing such a thing u rock man

    Ghada -September 09, 2005   (Article Rating: )

    Personally I am very disappointed with my ipod. It completly died one week after expiration of warranty (without dropping it or doing anything wrong)... I will not buy an iPod next time.

    Besides I think that the way Itunes manages mp3s files is rubbish and messy..

    Bye bye hard drives.. hello solid state

    Anonymous -September 08, 2005

    At what point does the iPod become another palmtop computer. Now that would be a good feature for Palms or iPaqs, a microdrive. Wait, the lifeDrive from palm has it and it's a $500 product. A little pricy but me thinks worth every penny. I put 10 1.5 to 2 hour movies on mine. If you have a long plane or bus ride, nothing beats it. Plus it beats lugging my 17lb Dell XPS Gen2 around. Although movies look a little better on its 17" screen. I got off the subject but my point is get a lifeDrive instead of an iPod.

    Anonymous -September 08, 2005   (Article Rating: )

    When my ipod is hooked up to an itrip or third party fm transmitter ( belkin ), there is a continous " hard drive " sound. This occurs mainly in between songs. Is this a common problem and if so, apple fixing it???

    Anonymous -July 07, 2005

    Future of MP3 players is flash memory. Check it out here: http://www.techedito.com/archives/200501.html#2

    Anonymous -April 29, 2005   (Article Rating: )

    I'm really disappointed in Apple. Their 5G models are gonna kick the crap out of the previous ones and frankly it feels as though Apple doesn't care and just wants to keep us in the dark. After saving for the 4G and finally getting it, I am extremely saddened by the fact that its next generation is going to be a HUGE improvenment--from what it sounds like. Thanks a lot Apple, you jerks.

    Anonymous -April 28, 2005

    If only there were decent music being produced by the big record labels, then we'd have something to play on them.

    Anonymous -April 27, 2005

    Does anyone happen to know what the metal plate on the back of the ipod is made from and how it is manufactured? I have a piece of product design coursework with a fast looming deadline and I need this piece of info to complete it. Has anybody got any useful links as to where I can find this out?

    Jen -April 18, 2005

    Very clever, but it seems lame compared to Sony's TPS-L2 "Walkman" of 1979, an example of which I still use. The Sony pushed the technology of the day further I feel, and it sounds better and goes louder! How may SpodPods will there still be in 25 year's time?

    Studio 263 -April 11, 2005   (Article Rating: )

    It's a good article. Very informative.

    Anonymous -April 07, 2005   (Article Rating: )

    IPod Battery Life May Get A Boost March 6, 2005 Apple Computer may soon be able to demolish criticisms of the battery life of its iPod family, thanks to PortalPlayer. PortalPlayer has begun shipping a new processor, the PP5022 system-on-chip (SoC).

    This is the next generation of the processor iPods used today--and needs a lot less power to run. PortalPlayer claims devices using the new processor could benefit from three times their current battery life.

    PortalPlayer's vice president of sales and marketing Michael Maia says: "Our goal with the PP5022 was to offer a solution that balances lowest operating power while continuing to increase system performance.”

    "We achieved this goal and will continue to deliver the lowest operational power during playback and encoding of rich media content-the PP5022 is our most innovative SoC to date, resulting in best-in-class battery life in hard drive jukebox systems."

    iPods just keep getting better...

    Jim -April 06, 2005   (Article Rating: )

    The new iPod mini is a hard-drive player and gets 18 hours of battery life. The shuffle is a flash player that's smaller and only gets 12 hours of battery life. That's pretty sad because everyone knows hard-drive players use more battery. They should put the chip inside the mini into the shuffle to get the better battery life!

    Jack -April 05, 2005   (Article Rating: )

    all ive heard about the shuffle is that some have a hissing all the time while playing a song and other have pops and clicks between songs. But then again its the low end model so you get what you pay for

    marty -April 02, 2005

    "I would personally like to know more about the audio components used, especially in light of recent findings that the Shuffle has superior sound quality to the hard drive based DAPs around: "

    dont make me laugh..the shuffle is a bad joke.

    Anonymous -April 02, 2005   (Article Rating: )

    Anyone know when the 5-g iPod is launched? I've heard various reports that it could be June or July. Obviously this is U.S., so I was wondering what the time period usually was in terms of the iPods U.S. launch to the U.K. launch? Cheers.

    Anonymous -April 01, 2005

    I would personally like to know more about the audio components used, especially in light of recent findings that the Shuffle has superior sound quality to the hard drive based DAPs around:

    http://www.pcmag.com/article2/0,1759,1777890,00.asp

    Anonymous -March 27, 2005

    I bought an iPod Shuffle. Maybe you'd like to take one of those apart, although I'm sure it'd be less interesting with no screen, hard-drive, or click wheel. Probably just one chip on a board, 5 lights, a few buttons, and a battery.

    Tim -March 17, 2005   (Article Rating: )

    yo...iPod rocks! Podcasting is the future...

    Anonymous -February 28, 2005

    Great articles and comments.It looks like apple may be using the new chip by portalplayer. That, along with innovative apple engineering seems to be responsible for the incredible increase in battery life in the new mp3 iPod mini player. From what Ive read, portalplayer teamed up with austriamicrosystems and worked on power management. I am not sure what exactly is in the new iPod, but this seems to very possible with the increase in battery life. Apple makes a beautiful product. Id like to see more iPod related articles and apple articles, and since this is engineering, maybe an article on portalplayer chips too?

    Old Codger -February 25, 2005   (Article Rating: )

    Anyone have an idea what the total manufacturing cost for an iPod mini or the 20GB iPod is today?

    AK -February 25, 2005

    New mini battery life is 26 hours according to iPod lounge test. Now this would make an interesting article. How did battery life go from 8 hours to 26 in one day? It must have something to do with a change inside the iPod.

    Martha -February 25, 2005   (Article Rating: )

    Interesting reading. My brother has an iPod but I didn't need so much space so I bought a shuffle as I like to workout. Sad to report my shuffle had faint noises between songs so I sold it. I decided I don't need any music player as my new gym has a stereo playing. If I get an iPod, it will have games and video on it. Music isn't enough for me.

    Rock -February 24, 2005   (Article Rating: )

    That's pretty damn cool.

    big billy -February 24, 2005   (Article Rating: )

    I enjoyed reading the article even if there were a few faults here and there. I also would like to know more details. The iPod is a cultural phenomenon and seems to be gaining momentum with podcasting just getting traction in the media. In part two, ( Im hoping there is a part 2 someday) you could go furthur into the features on the varuious SoC's used and explain how the apple engineers went about improving each generation. It seems the new release ( iPod mini) has more than doubled battery life to eighteen hours. I think there would be a few engineers interested in this, especially since portalbe devices are everywhere. All in all an interesting read.

    Anonymous -February 24, 2005   (Article Rating: )

    The generation 2 iPod mini just came out with 18 hours of battery life. Congrats to Apple engineers on pulling that rabbit out of a hat. I would like to see a "part 2" as well. They could include more details of the 4th generation and iPod photo, the shuffle, and the new 2nd generation iPod mini. They may have even introduced some chord or cable to connect the iPod photo to the camera. That was unclear. What I did like was that this new iPod photo is only $349 and unfortunately for my wallet I will be buying one! Good article in general. I'd like to see more detail of the iPod photo, new mini, and shuffle in a future design oriented article. Maybe you could get into the battery life and what they did to increase it from 8 to 18 hours in the same device.

    FrankfromDesignTeamAj-283 -February 24, 2005   (Article Rating: )

    Considering the age of this article, it still has a lot of detail on the history, and deelopment of the iPod, it would be good to see a part 2, which could encompass the Gen4, iPod Photo and shuffle in greater detail...

    As for sound quality issues in the iPod, as time and technology have always shown, the technology and capabilities get better, as the price gets cheaper... This can be seen first in the development of the Apple Lossless compression algorythm for sound files, and second in the availability of larger and larger capacity iPod's which means you can use a higher quality, larger file size to get even better sound quality...

    I highly doubt Apple would do anything at this point in time to jeopardise their massive mp3 player marketshare.

    Anonymous -February 22, 2005   (Article Rating: )

    Fig 3 links to Fig 2

    Anonymous -February 22, 2005

    The article didn't mention the new shuffle. I just read about Apple notebook trackpad failure in a new design which used to use synaptics. Some advice to the apple engineers: If it aint broke, don't fix it. I think there may be problems at the Apple design team due to cost cuts. Let's hope the shuffle paired down design and new notebooks with poorly designed trackpads aren't a taste of things to come. The article isn't up to date. Scary things are happening in the iPod division.

    Fly On The Wall -February 21, 2005

    I think there were a few too many errors in the article (as mentioned in comments). That said, it is always interesting reading about the iPod. The big question is the video iPod, phone iPod, and camera iPod. The idea of an iPod in the cradle used as the "to go" home stereo control/album collection seems to go only so far. Maybe 2 more years and then they'll have to add video. My favorite part of the iPod is the menu system when dealing with a lot of albums (I have 1500). I also like the sound when amped. I don't need or want video. Photo is ok but personally I would never buy a video player with a 2-inch screen. However, now that I think about it, in 3 years they'll probably have micro drives of 200gb. It might be a good way to keep movies like I keep my albums now, all in one mobile unit.

    4starengineer -February 20, 2005

    I just bought a 20gb iPod so if they change the iPod to cut costs I have a classic one.

    Anonymous -February 20, 2005

    Another mistake in the article was about the scroll wheel. When Apple switched to the touch scroll wheel, the early generation iPods could not detect where the users finger was on the wheel; rather it detected motion and acceleration. In the latest 4g iPods the wheel can detect where the finger is on the face.

    Anonymous -February 19, 2005   (Article Rating: )

    Thanks for pointing that out Dfiant. It amazes me when I read an in-depth tech story and the author obviously didn't do their homework which pretty much negates the credibility of the rest of the article.

    Anonymous -February 19, 2005

    I thought the article was intersting and the comments enjoyable. My thoughts are about the design in related to after market products like boom boxes and home stereo cradles. If Apple decided to cut costs and say the sound quality of an amped iPod was diminished from the current system , it could spell disaster for the aftermarket audio makers iPod business. Not that Im in that business, ;) but from looking around the internet, it seems a lot of people are. Unless apple takes over the aftermarket with its own low quality line and eliminates aftermarket adaptation somehhow, any reduction in quality of ufuture generation iPods would be exposed by aftermarket products using line out for say an iPod based home stereo setup. With the iPod, you have to think way beyond the device during the design and cost/quality phase. Given the popularity of audible, and now podcasting, and the aftermarket for iPod accessories, design factors must get very broad and complex beyond the device itself.Great article. I never tire of reading about the iPod phenomenon.

    Anonymous -February 19, 2005   (Article Rating: )

    I continue to be amazed by the sheer stupidity of people who comment on these discussion boards. Why in the world do people believe every little tidbit of information they read on the internet? For cryin' out loud, you're not reading the NY Times. Grrrrrr. This is just so frustrating.

    Anonymous -February 19, 2005

    I can confirm that a version of the PP5020 is used in the iPod photo. About the new chip from portalplayer :Players using the latest chip (not released to date) probably won't show up till later this year. It will be interesting to see whether Apple chooses innovation and quality over cost. With flash memory prices coming down it will also be interesting to see which route they go with for thier first flash player with a screen. (possibly 2gb) As far as engineering design goes, the shuffle was a dissapointment. (However, the marketing was brilliant.) Now, designing the 2gb iPod junior, that would be exciting. Imagine a tiny little iPod with screen and wheel to slip in the pocket with your "wireless" ear buds!

    Design Win Dan -February 19, 2005   (Article Rating: )

    There will be a new chip from portalplayer coming out around March 2005 called the multimedia edition or something like that. From what I can gather it will improve greatly on power management with added new advanced features. The next wave of mp3 players will probably use this chip for full-featured flash players & HDD of more than 2gb. An exciting time to be in the mp3 business. I don't know what iPod will be using but I hope they stay with the high-quality chips. The smart HDD and high-end flash-player makers will be using the new Portalplayer chip and putting in as many features as they can design in.

    Anonymous -February 16, 2005

    The third- and fourth-generation iPods have had a problem with screen cracks. Apple has consistently maintained that these have invariably been due to user abuse. However, there are more and more complaints on discussion forums, including Apple's own website, of cracks appearing spontaneously in iPods which have not been abused and are otherwise well looked after. This is likely to be due to an engineering problem. It may be that the screen needs better thermal insulation. or that it is unable to expand in the space allowed in its mounting. The earlier-generation iPods, apart from being larger in size, also were more rigid by virtue of the metal back of the case.

    Anonymous -February 13, 2005

    Hot topic. Decent content. Needs more technical detail. Sometimes reads like a brochure. here is a lot of history to cover, so I can see why some info was left out. Maybe it would have been better to just concentrate on dissection -- the meat of the article -- and leave history alone. Screen shots are very poor; why bother.

    Cal Wong -February 09, 2005   (Article Rating: )

    Here's the deal: why is this different from any other low-power device on the market? Your article doesn't help us understand this. I submit there is nothing wonderful in this but good solid engineering design; so maybe you should have broken it down into the tradeoffs that were made from model to model. You had enough information to write an insightful technically savvy article but didn't. Example: compare disks on each model side by side. Then compare processors side by side. Sure, I can do that, but then I don't need to read your article now, do I?

    Anonymous -February 09, 2005   (Article Rating: )

    What's the mystery? A pocket PC with a CF microdrive can do the same thing and more. The iPod just uses a dedicated interface and excellent power management -- keeping the microdrive off except to fill its buffers.

    This article is just a historical rambling.

    Hammster -February 07, 2005   (Article Rating: )

    Some noises I've heard from inside Apple suggest they are highly motivated to design-out the PortalPlayer IP in order to cut costs. But based on this article, it's clear that the iPod Mini relies on a latest-gen PortalPlayer SOC (PP5020D-TF). Is cutting-edge PortalPlayer IP found in the latest high-end, high-margin iPod Photo? From this article, we'll never know...

    Anonymous -February 07, 2005   (Article Rating: )

    I am interested in buying an iPod. The iPod shuffle seems to be not enough. I have a WindowsZXP. I'm thinking of going into 4gb type iPod. I really don't need a 40gb type. Are there iPods that have 4gb with flash memory? I want to be able to record my cd's, mini-discs, and vinyl records. I never used the computer to record music, but i guess now is as good as time as any. I have real-one player, and e-music downloads. What's the best way to go? I read that first generation iPods went bad with the sound after 40 days of use. I also heard that i-music was not customer friendly. Any suggestions? Is Apple the way to go?i know you can't make reccommendations, but let's say you were comparing, what would you do? How many songs un-compressed can I get into 4gb? Before I go buy my music downloads, which of these will help get the job done?-- rhapsody, e-music, real one player music match, napster, streamwaves, or media player. I hope you can help with some of your technical knowledge.

    Anonymous -January 29, 2005

    I was excited to see this article, but disappointed after reading it. Why not get into more detail, block diagrams and such, as another poster said? The article was pretty useless. Why not make this a monthly article where you tear down some piece of equipment (wireless router, palm, cell phone, etc.) but give lots of detail (schematics)? Make it a 10-page article that I would read.

    For now, I read Pease Porridge and then pitch the magazine.

    Kyle -January 27, 2005   (Article Rating: )

    Why no block diagram(s)? Why no BOM(s) with cost estimates? Those would be helpful to people working on similar but different products.

    Anonymous -January 27, 2005   (Article Rating: )

    Thanks. I enjoyed the read. I have always wondered about the screens. I mean, have they remained constant in quality or have there been slight or any improvements, apart from the photo iPod ?

    Anonymous -January 24, 2005   (Article Rating: )

    "By that tally, he suggested that the iPod 'may be as much a hook to sell Macs as a profit generator in itself.'"

    Possible, but don't forget to factor in costs for R&D, manufacturing, shipping and marketing.

    Anonymous -January 24, 2005   (Article Rating: )

    OK MacHeads - mellow out. ED is FOR Engineers, by Engineers. One of the few Tech Mags that I value. Important details here are the ELECTRONICS, not the color scheme or other aesthetics. Now, I'll try to read the article, and still get some work done this morning. zac4mac

    Zack -January 24, 2005

    >But all these technical details...seems to miss the point completely.

    Well, considering this is Electronic Design magazine, obviously aimed at electrical engineers, it appears that you're the one who's missing the point.

    Anonymous -January 24, 2005   (Article Rating: )

    Would you dissect your cat to understand why you love it?

    I found the article fascinating. But all these technical details do very little to describe the earth-changing way that my iPod has allowed me to enjoy my CD collection again. The iPod might be 2 CD's thick, or 2.1 CDs thick. It might have 8 hours or 12 hours of battery life... It might use a Hitachi drive or a scroll wheel... but all that seems to miss the point completely.

    Anonymous -January 24, 2005

    Mac Rocks! Thanks for the inside story on the creation of the greatest gadget known to man, well, since the advent of the Microchip anyway

    Anonymous -January 23, 2005   (Article Rating: )

    Good stuff. I love going retro, even if retro means going back just 3 years...

    Rigermortis -January 22, 2005   (Article Rating: )

    missing too much information about the 4th gen model and the photo.

    Anonymous -January 21, 2005   (Article Rating: )

    "umm, no they were under the screen, the went around the outer edge of the scroll wheel for the newest generation."

    Umm, yeah, idiot, the buttons for each generation in fact were exactly as he described them. 4G buttons are underneath the scroll wheel, not around it.

    Anonymous -January 21, 2005

    1st and 2nd gen were around wheel as separate buttons. 3rd was under the screen, they lit up. 4th (latest) are part of the wheel.

    Anonymous -January 21, 2005

    This reads more like a historical advertisement than a technical teardown.

    Anonymous -January 21, 2005   (Article Rating: )

    Okay story, tells a bit of the 'facts' of the iPod.

    But, there are some errors with the description of the first iPod. First of all, it wasn't technically 'all-white'. Though the front was held in the same white, the back was polished steel. Second, the iPod's buttons weren't aligned under the screen (that was first the case with the 3rd generation iPod), they were rather aligned around the scroll wheel. 'Menu' on top, on the left was 'Back', on the right was 'Forward' and below was 'play/pause'.

    See this image for reference: http://www.envynews.com/reviews/images/41/bigthumb.jpg

    Greetings,

    Dfiant

    Dfiant -January 21, 2005   (Article Rating: )

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